About Us
At Wall Words, you provide the imagination—we provide the words. We specialize in high-quality vinyl wall decals, decorative wall stickers, and custom lettering designed to transform any space into something meaningful and inspiring.
Our Story
The founder of Wall Words, Carrol Caldwell, is a graphic designer who painted signs as part of her job. In her spare time, she enjoyed decorating her home by hand lettering quotes on her walls. After one particularly slow project, she decided to order stick-on lettering instead of trying to find the time to hand paint the quote herself.
Carrol says “I've always loved the written word. Almost more than the meaning, I love the shape and grace of text. How wonderful that the same word can look so different but means the same thing in one font to the next. Words become symbols and a form of art. Expressive phrases allow you to share with others inspiring, thought-provoking humorous or reflective sentiments. Words convey your intellect, your philosophy, and can even serve as a window to your soul.”
Hence, the inspiration for Wall Words was born out of an artist's want to give others an easier way to incorporate inspirational quotes wall art without the hassle. She now has the opportunity to offer beautiful choices in custom vinyl lettering for walls and decorative stickers for walls, in a more affordable way.
Our Philosophy
At Wall Words, we believe that words have the power to inspire, connect, and transform spaces—but the experience behind those words matters just as much.
That’s why we are committed to delivering a true White Glove service experience. From design to delivery, we focus on attention to detail, personalized support, and quality craftsmanship to ensure every customer feels valued and confident in their final product.
Our philosophy is rooted in providing not just great products, but exceptional service and lasting value. We believe in going beyond expectations, guided by principles that have stood the test of time:
“Do what you do so well that they will want to see it again and bring their friends.” — Walt Disney
“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.” — Jim Rohn
“Strive not to be a success, but rather to be of value.” — Albert Einstein
These ideals shape how we serve our customers, support our partners, and approach every project. Whether we’re creating custom vinyl lettering for a business, designing wall decals for a school, or supporting a nonprofit organization, our goal is simple: deliver meaningful results with care, precision, and purpose.
We strive to provide the best possible experience, inspiration and service for our customers.
Our Products
At Wall Words, we believe words say a lot—and so does Wall Words. That’s why we offer a wide range of vinyl wall decals and custom wall graphics designed to reflect your unique message, style, and space. religious quotes, Word Clouds, artwork and graphics for any occasion and holiday themed decals.
Our collection includes motivational quotes, business and office wall lettering, religious and scripture decals, word clouds, and artwork for every occasion, including seasonal and holiday designs. Whether you’re enhancing a workplace, classroom, church, or community space, our products are created to inspire and make an impact.
What sets us apart is the ability to fully customize your design. You can personalize your wall decals with your choice of colors, fonts, sizes, and sayings—giving you complete creative control. From bold business branding to meaningful quotes, every piece is tailored to fit your vision.
Whether you’re showcasing a favorite destination, creating an uplifting environment, or reinforcing your brand message, Wall Words makes it easy to transform any space with custom vinyl lettering and decorative wall decals designed to stand out.
Our Services
At Wall Words, we provide complete custom vinyl lettering and wall decal solutions designed to make your space stand out. Whether you’re creating branded office wall graphics, decorating glass surfaces, or designing custom wall decals, our team is here to support you—and we don’t charge for standard design time.
Our easy-to-use online design studio allows you to create personalized vinyl wall decals with full control over colors, fonts, sizes, and layouts. Choose from over 40 solid vinyl colors, unlimited print and cut options, an extensive font library, and more than 600 embellishments and clip art elements to bring your ideas to life.
For businesses, schools, churches, nonprofits, and organizations, our professional designers are available to help transform your vision into high-impact wall graphics. We specialize in office wall branding, custom window and glass decals, and large-scale wall lettering that enhances your environment and reinforces your message.
If you need a more hands-on approach, our custom design services offer one-on-one collaboration with experienced designers. We provide advanced customization options, including access to exclusive fonts and graphics, as well as precise color matching using Pantone, RGB, CMYK, or HEX values—ensuring consistency across all branded spaces.
From custom vinyl decals to full-scale wall graphics for businesses, Wall Words delivers high-quality products, expert design support, and a seamless experience from concept to installation-ready results.
If you want a more in-depth consultation, our design services will create any special design you have in mind to your exact specifications. Our expert team of artists and designers work directly with you to ensure you are satisfied with the finished product. Along with other perks, you have access to extra custom fonts, colors, and graphics that may not be represented on the website. We can even match colors using Pantone, RGB, CMYK or HEX values for projects that require an exact replication.