A mission statement is a succinct expression of an organization’s purpose and aims. It outlines what the company wants to accomplish, its vision for the future, and the principles guiding it in its business. A mission statement should provide direction for employees and act as a rallying point for customers and stakeholders.
How to Create a Mission Statement: Crafting an effective mission statement can be tricky since it needs to encompass your company’s core values, goals, and philosophies in a brief phrase. First, identify your company’s key values. Then use those values as a foundation when crafting the mission statement. Ensure that it clearly articulates what your company does, who it serves, and how it serves them. Also, remember to make sure that the language used is positive and powerful; try not to make statements like “we avoid” or “we try to not do” as they can hurt your readership.
How Wall Words Can Make It Come To Life: Wall Words are an excellent way to display your mission statement for both internal and external audiences alike. Utilizing bold graphics and eye-catching fonts, you can make your message pop off the wall with wall quotes like “We Are Committed To Making The World A Better Place” or “Inspire Others With Your Actions". Additionally, Wall Words are ideal for creating an uplifting environment in office spaces that serves as a reminder of your company’s values throughout each day.
Here are ways of developing a mission statement.
Developing a mission statement can be a lengthy process which requires input from team members who fully understand your business, employees, customers, industry, and the products and services your company provides.Creating a Mission Statement should include one or two strong, well-written sentences that talk about why a company exists, the value it brings to its customers, the core beliefs that drive its work, and what sets it apart from their competition.
According to Chris Bart, a retired professor of strategy and governance at McMaster University, a well-written mission statement has three essential components. Address each of these components when creating your mission statement:
The business key market: Who is your customer base? What industry does your business serve?
The company’s contribution, or “what”: What product or service does your business offer? How does it better your local community or humanity?
Distinctions between your solution and competing ones: What makes your product or service unique? Why should your audience buy your product over the competition?
Here are examples of effective mission statements from well-known brands. These mission statements briefly define the organization, its purpose, and its impact on humanity.
Nike: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”
JetBlue: “To inspire humanity – both in the air and on the ground.”
Tesla:“To accelerate the world’s transition to sustainable energy.”
Disney: “To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling.”
Ford: “To help build a better world, where every person is free to move and pursue their dreams.”
Wall Words: "To bring vision to life through innovative and personalized interior design solutions."
Wall Words strives to create spaces that reflect your unique style and enhance the functionality of your business.
Our team of experienced designers are committed to providing exceptional customer service and delivering high-quality results that exceed your expectations."
Contact Wall Words today to enhance your space with your Mission Statement and Motivational and Inspirational quotes.